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Event Marketing using Social Media Channels

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Contributing author: Chip Stockman

Good news travels slowly if at all, while bad news travels quickly, but the key to remember: “news does travel”.

We all know that bad news travels quickly; “Really poor service at that new restaurant last night…”, “Delayed on the runway for 3 hours before my trip to Germany last year…”, “OMG, the price of that hotel was out of line…”

I know you’ve either heard comments like these or maybe have made a few your self to friends or associates.

The problem is that these comments take on a life of their own seeming to stay alive forever – crushing reputations, killing businesses and creating havoc, whether true or not.

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