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Interview with a Bride

By Jody LongHow long did it take you to plan your wedding? Did you get started as soon as you got engaged? read more

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Working with a Caterer

By Jody Long Catering can make or break an event. Guests will either leave your event raving about the food, or starving because they were expecting something great and your caterer did not live up to...

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How to Reduce Your Paper Clutter

By Jody Long Paper can be the most challenging area of any office. As an event planner, you want to be organized, efficient and able to find things quickly. Here are some ways that can help you...

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Staying on Track with Your Event Budget

By Jody Long Last minute expenses, wanting to impress your customers and guests; your event budget can get out of hand much quicker than you thought. First things first: If you’ve held this same event...

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Event Management Resources

By Jody Long You’ve landed the job as an event planner. Great! But, now what? Are you the only planner at your company, and not part of a team that you can gain valuable event information from? Looks...

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Tips for Creating a Fundraising Letter

By Jody Long If you’re planning on raising money this coming year for your non-profit event, consider writing a letter to local businesses to help your cause. Fundraising letters can sometimes be...

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Using Facebook to Promote Your Next Event

By Jody Long With over 1.11 billion users as of March 2013, Facebook is the world’s largest social media platform (source: Facebook, Jan. 1, 2014). To give you an idea of how big Facebook is, the same...

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Using Email Marketing to Promote Your Events

By Jody LongWhy use it? ·         Allows you to stay in contact with customers and event attendees before, during, and after the event.·         Allows you to invite them to future events.·...

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Audio Visual Basics for Event Planners

By Jody Long When it comes to Audio Visual, let's be honest, it can be very overwhelming if you don't have the most technical background. You may only need a flip chart and podium, but you may be...

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Event Planner Terminology

By Jody Long In the process of planning one of my very first meetings, a hotel event manager emailed me and said to sign the BEO and send it back to her. I knew she meant the attachment in the email,...

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Using Twitter to Promote Your Next Event

By Jody Long When breaking news hits the internet, the first place it usually goes is Twitter. Why? Because it moves faster than any other form of social media out there. Twitter is all about sharing...

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Why You Shouldn’t Be Multi-Tasking

By Jody Long It’s the last hole of the company golf tournament; your co-workers are all watching you. You’re trying not to concentrate on them, and trying to focus on the pin. It’s a simple game,...

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Go Green at Your Next Event

By Jody Long Have you ever thought about how much waste is associated with some meetings and events you plan? Signs, hand outs, name badges, food…there’s a lot of one-time-use items that are thrown...

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Ergonomically Speaking

By Jody Long No matter how comfortable the conference room chair is, sitting in an all-day meeting is usually not ideal. Unfortunately, in our line of work, these meetings have to take place. Here's...

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Saving Time at Your Meeting

By Jody Long When someone tells you “that was a good meeting”, they are probably referring to one of a couple things. It was either:  A) You didn’t waste their time, and meet to just to meet, or B) It...

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Preparing Your Resume & Portfolio

By Jody Long When a recruiter is reviewing resumes, it usually takes them about 20 seconds or less to get a first impression. That means you have to have a clear, concise, and well-written resume that...

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Why You Didn't Get The Attendance You'd Hoped For

By Jody Longread more

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What Type of Planner Are You?

By Jody Long If you're reading this, you're probably considering a career as an event manager. You've probably given it a lot of thought, and know that you have what it takes to be able to plan...

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Hiring a Guest Speaker

By Jody Long One of the most important parts of an event is the guest speaker. It can be a stressful task, on top of everything else you're planning for your event. So if you've never dealt with...

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Trade Shows

By Jody Long One word comes to mind when the words “Trade Shows” comes up: Opportunity. If this isn't the first word that comes to mind when you think of your company attending trade shows, take...

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